Stop Thinking. Feel it!

Somehow Coca-Cola has a way of summing up things so well. In the early 1970s they had as their flagship jingle "I'd Like to Buy the World a Coke" (to the tune of "I'd Like to Teach the World to Sing") that pretty much summed up the post-Woodstock era so well. It didn't add much to sales, but it was a catchy tune.

In Korea Coke's theme is Stop Thinking. Feel it. which pretty much sums up a lot about Korea and Koreans. (Look at how relaxed that couple is, now that they stopped thinking and started feeling.) Of course they have a high regard for education and math and logic and such, but deep down I think many Koreans really like to work on emotion more than anything else. Westerners seem to sublimate this moreso, or at least display it in a different way. Maybe scratch all that...Westerners and Koreans are probably pretty similar, but the context in which we do it is different.

Anyways, if you think you're losing it in Korea just repeat to yourself "Stop thinking, feel it. Stop thinking, feel it. Stop thinking, feel it." and everything will be alright.